Grand Canyon Tour and Travel
Usability Study & Website Redesign
Grand Canyon Tour and Travel’s website was in clear need of a redesign. Through multiple rounds of usability testing, problems were identified and the site structure and layout were redesigned. This resulted in a site with improved navigation menus, consistent naming systems, and an overall cleaner appearance.
The site's cluttered layout and disorganized structure made it frustrating to navigate and find information.
Testing & Analysis
Testing began with conducting a heuristic analysis, followed by card sorting and questionnaire surveys sent out to potential users, and finally in-person observational testing. The biggest issues identified were confusing tour organization and difficulty finding general tour information and FAQs.
The tour naming system was standardized, and sub-categories were added to the dropdown menu. The tour information page was moved to the main navigation instead of being stuck in the footer, and a clear link to the FAQ page was added to the tour information.
Based on the research results, mockups of the redesigned site were created in Photoshop.